Desires.PRO

Herbalife Concept Store – Minsk

Our team joined the Herbalife concept-store Minsk project just as a local consultant – services company Filuet-RS has its own in-house interior designer who made the design-concept. But our experience and commitment to the design quality allowed us to embrace all the design process from the idea to realization in a very tight timetable and budget – all of the design, build, furnishing, equipment and delivery phases took less than 3 months.
We developed a design idea based on the strict branding requirements. Visitors and customers are welcomed by the glass waterfall wall with the logo on it, lit with multi-color LEDs, which is also a partition of the conference room. Main focus point of the sales area – huge backlit ceiling with logo directs customers from the entry door to the shop and attracts looks of the passersby. We organize the sales space according to the client’s well-tested process requirements into the several function zones. We also designed custom-made furniture for the sales area.
Next phase was to supervise the construction process and to work with sub-contractors, IT and security equipment, waterfall, main and decorative lighting etc.
Opening of the first store in Belarus, which is a 76th country for Herbalife, celebrated by the 4.300 visitors of the Herbalife Extravaganza in July, 2011.